We created The Orange Connection, a journey where strangers became sharers, moments moved seamlessly between hub and bars, and every Aperol order transformed into content worth posting.​
“Moments Made to Share” reflects the essence of the Aperol Spritz world: spontaneous, social, joyful, and photo-ready. It was conceived as a creative territory that could stretch across tiers, channels and consumer profiles.

​Consumer Engagement | Interactive Marketing

2 GOLD awards
5 SILVER & BRONZE awards