Campari Cinematic Stories: A Sip of Classy
Negroni, but make it cinematic!
The ultimate red-carpet experience that enhanced Campari’s storytelling, creating long-lasting engagement with its audience!
The concept invites consumers to see themselves as part of a classy, cinematic moment, which can be both aspirational and relatable.
CHAPTER 5
Immersive storytelling experience
First-to-market
AI Photobooth technology featuring AI-generated red carpet looks
Exclusive Campari Cinematic Box
A premium memorabilia boosting brand loyalty
Tailored Social Media Content for bars & bartenders, amplifying the activation beyond physical experience.
Branded installations
Campari Arch & Red-carpet entrance, Cinematic Stories Pass and cinematic-style menu
2 GOLD awards1 SILVER award3 BRONZE awards
Creating long-lasting engagement
2676
consumer interactions at premium venues
2239
Negroni sales during the events
1200
consumer interactions at premium venues
84 %
Convention Rate confirming the strength of the concept
