“SHARE THE SANTA INSIDE YOU”​

In December 2023, for 23 days, the iconic Coca- Cola Christmas Truck travelled to unique destinations all over Greece, spreading joy, warmth, and smiles, bringing the true magic of Christmas to more than 350,000 people who visited it in person (offline), and 3,000,000 users who engaged with its digital content (online).​

Starting from Patras and reaching its final destination in Athens, the Coca-Cola Truck shared the true Christmas spirit across four key city stops, inviting people to contribute to a good cause. This initiative gathered 19,000 participations in the activation, collecting over​ 2.5 million food portions for organizations across the country, in collaboration with the non-profit organization “We Can”.

Campaign Design | Experiential Marketing

1 PLATINUM award
5 GOLD awards
7 SILVER & BRONZE awards