Coca-Cola introduced an innovative phygital experience at the Athens Street Food Festival (ASFF), designed to engage and excite festival- goers through an interactive treasure hunt mechanism integrated into the Coca-Cola app.

The “Scan & Scoot” activation brought Coca-Cola’s Recipe of Magic to life, blending the physical and digital worlds in a way that resonated perfectly with the brand’s young, mobile-first audience.

Consumer Engagement | Interactive Marketing​

2 GOLD awards