Sprite’s participation in the ColourDay Festival 2024, designed and executed by Chapter5, was one of the most impressive event marketing activations of the year, with the key goal of connecting the brand with Gen Z through innovative experiences.
At the heart of the strategy was the tasting of Sprite’s new formula and the enhancement of brand engagement through fun mechanisms & advanced technological activations.

Gen Z Experiential Marketing | Innovative Experiences | Drone Show

3 SILVER awards
1 BRONZE award