The goal was to design a distinctive experience that captured the new flavor’s character and strengthened the brand’s media and influencer presence. The campaign was built around the theme “Disco Glam,” a fusion of retro sparkle and modern tropical vibes. Every element was designed to be immersive, visually striking, and shareable.

Creative idea aligned with Schweppes’ vibrant and glamorous identity
Offline & online impact maximized through design and content
Every detail -cocktails, décor, music, lighting, tied directly to the product essence

PR experience | Summer Activation

1 SILVER award